Global Marketing

Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales.

The domestic market has become saturated in most categories of products and services, in all industrialized countries and hence, they started to deal with other countries to increase their sales. Usually in such case, goods that are too expensive for the domestic customers to buy are exported to other well-off countries.

When a company does marketing within the boundaries of a specific county, it has to compete with other domestic companies as well as international companies who are a part of the market. The marketing steps taken by the professionals are based on the taste of a specific audience. The product might not suit the taste of customers at a higher level. The other domestic companies that plan to go global hinder the growth of such companies. They become invisible at the international level as they are unable to cope with the growing competition and might not be aware of potential competitors. The product development is dependant on the need of the local residents. Such kinds of businesses are ethnocentric and are only bothered about their performance in the domestic marketplace.

Companies planning to go global should start with export to a foreign client first. The returns wouldn't be satisfying in the beginning. The export department can be introduced at the headquarters that deals with all the laws. There can be a possibility of becoming secondary exporters by bringing export management company into the picture, who will deal with the language problem, time difference, paperwork and customers. If managing the exports without any help, the export department can be started at an office located abroad. This office works in collaboration with the regional headquarters. But the respective offshore offices take the marketing decisions, as they will have best knowledge about the particular market they are operating in.

Multinational marketing involves marketing in many countries. The marketing is based on the requirements of different countries and the returns are rewarding. Each region should be studied individually based on development, production and marketing. Such kinds of markets are known as region centric. Global marketing involves the whole globe. The entire world is summarized as a single market and the products that are released in the market should fit the needs of any regional marketplace. Marketers all over the world make the marketing decisions. Such a kind of market is known as geocentric.

Automotive industry is one such market that saw a global boost in sales during the last fifty years. Earlier only the local companies like Ford and General Motors used to produce cars in America, but today other international competitors like Toyota and Honda are operating in the same market and have out done the local companies. Another key factor to the global marketing is the Internet, which introduced e-commerce. Businesses went going online and global. This encouraged the sales of the company and the figures are only increasing because of ever increasing Internet users.   The geographical location of customers is no longer a hindrance. Global marketing management and business-to-business e-commerce is growing rapidly.  

Product, price, placement and promotion are the elements of global marketing. The product created should be such that it can sell anywhere using the same method.  It should consider the primary elements of all the markets. However, the language in which the product is named can be changed, where as the content can remain the same. The price is never constant. It should be decided after reviewing the market and the currency of the country. The variables which affect prices are location where the product is being produced, cost of ingredients, transportation charges, labor charges, etc.

Placement is how the product is distributed and how it reaches the targeted market. Like in third world countries, there is a lack of superstores, so they can be placed or sold at ordinary shops. After the product is developed and distributed, it should be promoted precisely known as advertising, promotion is one of the major steps of marketing and consumes major part of the budget. If it is possible to send out the same message worldwide in a relevant and cost-effective way, it sure must be put into practice but the challenge is really big. 

Doing Research on Marketing

Research on marketing is essential to understand the pattern of marketing. This is possible by searching existing knowledge related to business marketing. It is a form of business research, business-to-business marketing research and business marketing research. Marketing research is done in many forms and all these forms are known as problem-identification research.

Research in advertising is done to determine the copy testing of advertisements. It is also used to know the efficiency of ads placed in any medium, the customer attention it gets, the message it delivers and how it motivates the customers to buy the product. Commercial eye tracking is done to understand the visual behavior of the customer. Ads, websites, etc., are analyzed for this. Before an advertisement is released in the market, its performance can be forecasted with the help of copy testing which takes consumer's level of attention, motivation, brand liking, and entertainment into consideration.

When a customer buys something online he analyses it in order to make the decision, this one of the criteria on which consumer decision research is done. Interviews and surveys can be done to understand consumer's level of satisfaction, which is known as customer satisfaction studies. The demographic and psychology of the people of a particular geographical region can be studied with the help of segmentation research.

When analyzing is to be done about brand recognition, brand performance, brand preference and awareness, ad tracking is done. A favorite brand can be recognized with the help of brand equity research. Tests are conducted so as to determine what customer thinks about a brand or a product and it is specifically known as brand name testing. The demand of a product can be understood by demand estimation. After the demand of the product is taken care of, the quality should be checked from time to time. Appointing mystery shoppers who is usually an employee of the market research firm does this. He buys goods through a salesperson and notes down the whole experience. This procedure can be used to do research about rival companies' products.

Before practical application of a concept, concept testing should be done which tells whether the targeted audience will like the idea or not. Test marketing is done by introducing a product in small numbers in the market and observing the sales, after which the product is launched on a large-scale. After the initial phase, when the company thinks of increasing the price of the product, price elasticity testing should be carried out which shows customer reaction to price fluctuations. Distribution channel audits are conducted to understand the attitudes of retailers and distributors towards specific products and brands.

The more tech savvy form of marketing research is Internet strategic intelligence. The likes and dislikes of the customers can be directly known with the help of chats, blogs and forums. Online panels are a group of experts who accept the marketing research done online. 

All the researches that are carried out can be classified as primary research, which gathers original research, and secondary research, which is based on a primary research and information published by other resources. Secondary research costs less as research is done on already researched data, but the result isn't efficient.

The research designs used by marketing research are either based on questioning or are based on observations. Quantitative marketing research and qualitative marketing research are based on questioning. Quantitative marketing research is done to derive conclusions like questionnaires forms and survey. The number of respondents involved is high. Qualitative marketing research is done to understand something like in-depth interviews and projective techniques.

Marketing research based on observations is called experimental technique and ethnographic studies. Test markets and purchase laboratories are examples of experimental techniques. The quantity measured is determined by understanding the factors that are responsible for the success of a product and then one or some of the factors are changed and the result is observed.  In ethnographic studies observations are done longitudinally or done at several instances of time or cross-sectional, or done at only a particular time.

Research on marketing is similar to exit polling in politics. The market is studied from different angles, at different time, and under different circumstances.

Affiliate Marketing

Affiliate Marketing is a derivative of Internet marketing where the advertisement publisher gets paid for every customer or sales provided by him. Affiliate marketing is the basic for all other Internet marketing strategies. 

In this type of marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized to use E-mail Marketing, Search Engine Marketing, RRS Capturing and Display Advertising for the success of the product. The web traffic can be traced with the help of a third party or own affiliate programs. A lot of work is involved in this process. At first marketing by this method involved lots of spamming, false advertising, trademark infringement, etc. But, after the invention of complex algorithms and advance security this has been regularized to make it safer for doing business and shopping online. This even led to the better scrutinizing of the terms and conditions by the merchants. Affiliate marketing became more profiting with the opening of more opportunities but at the same time it also increased the competition in marketing.

Due to this pressure in house affiliate programs for merchants became a thing of the past and were replaced by out-sourced programs. The companies that offered this service have expert affiliate and network program managers who have various affiliate program management techniques.  These affiliate networks have publishers associated with them who help them with the advertising part.

Affiliate marketing was started by cdnow.com who had music oriented websites. They placed list of music albums on their site and they paid others if they put those links in their websites when a visitor bought their album through their site. The first company to link with cdnow.com was Geffen Records. Two months later, Amazon was offered by a woman that she would sell Amazon's books on her website and she should be paid a certain percentage in return if she sold Amazon's books through her site. They liked the idea and started the Amazon associates program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other's site and bought anything through it.

Since its invention, the affiliate network has been adopted by various businesses like travel, education, telecom, mobile, gaming, personal finance, retail, and subscription sites, the most common being adult and gambling sectors. In UK alone, affiliate marketing produced £ 2.16 billion.

The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC). The first two are the more famous methods today. This is because in CPM and CPC, the visitor which turns up on a particular website might not be the targeted audience and a click would be enough to generate commission. CPS and CPA have a compulsion that the visitor not only clicks on the link but also buys something or signs up for some service after it which proves that he is among the targeted audience. Only in the above case the affiliate gets paid. So the affiliate should try to send as much targeted traffic as possible to the advertiser in order to increase his/her returns and for this reason affiliate marketing is also known as performance marketing because it totally depends on the performance of the affiliate. The affiliate team can be differentiated from a sales team from the nature of their jobs. The job of the affiliate team is to drag targeted traffic to a point and from that
point it's the job of the sales team to influence the visitor to buy the product or the service.

This is a very effective kind of method because the money is being paid only when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant. Many businesses give credit to this method of marketing for their success.
 

Global Marketing

Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales.

The domestic market has become saturated in most categories of products and services, in all industrialized countries and hence, they started to deal with other countries to increase their sales. Usually in such case, goods that are too expensive for the domestic customers to buy are exported to other well-off countries.

When a company does marketing within the boundaries of a specific county, it has to compete with other domestic companies as well as international companies who are a part of the market. The marketing steps taken by the professionals are based on the taste of a specific audience. The product might not suit the taste of customers at a higher level. The other domestic companies that plan to go global hinder the growth of such companies. They become invisible at the international level as they are unable to cope with the growing competition and might not be aware of potential competitors. The product development is dependant on the need of the local residents. Such kinds of businesses are ethnocentric and are only bothered about their performance in the domestic marketplace.

Companies planning to go global should start with export to a foreign client first. The returns wouldn't be satisfying in the beginning. The export department can be introduced at the headquarters that deals with all the laws. There can be a possibility of becoming secondary exporters by bringing export management company into the picture, who will deal with the language problem, time difference, paperwork and customers. If managing the exports without any help, the export department can be started at an office located abroad. This office works in collaboration with the regional headquarters. But the respective offshore offices take the marketing decisions, as they will have best knowledge about the particular market they are operating in.

Multinational marketing involves marketing in many countries. The marketing is based on the requirements of different countries and the returns are rewarding. Each region should be studied individually based on development, production and marketing. Such kinds of markets are known as region centric. Global marketing involves the whole globe. The entire world is summarized as a single market and the products that are released in the market should fit the needs of any regional marketplace. Marketers all over the world make the marketing decisions. Such a kind of market is known as geocentric.

Automotive industry is one such market that saw a global boost in sales during the last fifty years. Earlier only the local companies like Ford and General Motors used to produce cars in America, but today other international competitors like Toyota and Honda are operating in the same market and have out done the local companies. Another key factor to the global marketing is the Internet, which introduced e-commerce. Businesses went going online and global. This encouraged the sales of the company and the figures are only increasing because of ever increasing Internet users.   The geographical location of customers is no longer a hindrance. Global marketing management and business-to-business e-commerce is growing rapidly.  

Product, price, placement and promotion are the elements of global marketing. The product created should be such that it can sell anywhere using the same method.  It should consider the primary elements of all the markets. However, the language in which the product is named can be changed, where as the content can remain the same. The price is never constant. It should be decided after reviewing the market and the currency of the country. The variables which affect prices are location where the product is being produced, cost of ingredients, transportation charges, labor charges, etc.

Placement is how the product is distributed and how it reaches the targeted market. Like in third world countries, there is a lack of superstores, so they can be placed or sold at ordinary shops. After the product is developed and distributed, it should be promoted precisely known as advertising, promotion is one of the major steps of marketing and consumes major part of the budget. If it is possible to send out the same message worldwide in a relevant and cost-effective way, it sure must be put into practice but the challenge is really big.
 

Credit repair programs and reputation

Have poor credit may seem a bit like you are stuck in quicksand, no matter how hard your struggle just sucked deeper. Dealing with credit issues is the only way of quicksand, once and for all, and the first step is to find credit repair programs reputable. There are simple things that can be done that can improve your credit almost instantaneously, and other things that work, but it will take months to see the results.

Having a poor credit record hits much more than if you won’t be able to get a loan or how high the interest rate would be if you get one. A low score can increase your car insurance premiums and also keep from getting a new job or a new apartment. It’s time to get proactive on your score and do all that we can to lift it.

Sure, just pay your bills on time will help enormously, not just loan payments. All bills can be reported to credit agencies if you don’t pay on time. Utilities, cable, satellite dish, society etc. All pay on time every month. If the circumstances have changed and they just don’t have enough money for all monthly bills that you will have to find a way to make more money or get rid of some of your bills, such as reducing the number of channels you get from your cable provider or increase the deductible on homeowners insurance.

There are a lot of problems involved in the implementation of your credit score and that is where a program can help. If you can sit with a qualified professional who knows all the details of rebuilding your credit can help you achieve more than you could on your own. Just be careful before signing on the dotted line that you read over everything very carefully. Credit specialist won’t help much if all you want to do is to get a loan and take on additional payments.

Something as simple as checking your credit report for mistakes can be made by you for free and can show on your report in just one month. You can realistically (if fixed a lot of errors on your report) raise your credit score by 100 points just by sending a letter to the credit bureau along with proof that the item on your report is a mistake.

If you find an error and report it to the credit bureau, they have 30 days to fix the error on your credit report and your new score should reflect this correction. If you find more than a scoring error may come up a lot in just one month. That might be all you need to do. From that point to pay all your bills on time and you should be able to keep your credit score high.

A lot of credit repair can be done quite easily by you. Just reduce your debt or increase your income or both and just keep paying all your bills in full each month. If you need more help, take the time to find credit repair programs and make sure you fully understand what they offer and how much, if anything, ask.

How to obtain certified financial planning certificate

Globalization has changed the overall scenario, now everyone is worried about the settlement of financial resources and savings. In everyday life we deal with a lot of actual problems that monthly budget imbalance. Get rid of this stress. Best source possible to solve this problem is to get a certified planner. The certificate request financial adviser is booming. Everyone wants to allocate their assets and financial resources into better use. Only experienced guide is preferred.

Can certified financial advisory services is a tough cookie, but you open all the doors to success and evaluation capacity. Look for the certificate of the CFP is served under many license course providers still need to take care of certain things before proceeding with any course provider. List discussed below allows the source selection process, as well as ancillary benefits CFP-certified:

Degree must be enrolled in an accredited University; “an accredited University” is one that has been accredited by an accreditation body recognized by the Ministry of education also said as licenses, check the course material with online affiliate membership, compare cost, education revived the style of teaching and after analyse and compare on all base, select the appropriate source and proceed to CFP certification.

Instant credibility and respect for customers, employers and colleagues is offered. Serves the same competitive advantage over other financial planners. Skills and in-depth knowledge of complex financial planning. Belonging to a global network of professionals able to certified financial consultant. These are all United to become the celestial facts financial adviser.
Certified financial planners have different roles, not just basic financial planning includes planning for the management of employee benefits, pensions, property and tax planning, insurance planning and risk. All reinforce the immense scope for growth and huge profits.

Educate family doctors can take your career to great heights. The correct choice is the key for some points to remember help evaluation for selection and certification of their financial education planner.

The benefits of a certified financial planner depends on many factors such as education, skills, certifications, customers, the stock market and other investment vehicle, the experience and desire.

Anyone can sell insurance and annuities, stocks, bonds and mutual funds–but only a global financial planner can add value to their financial security through various tactics.

A better understanding of the formation of PCP can make you understand the logic and the importance of proceeding in this way. Enter all the information you need via online access to different sites and with long experience available 24/7 for the address.

The designation of Certified Financial Planner is valuable for financial planners conferred by the Certified Financial Planner Board of standards in the United States and recognized worldwide with other organizations that are affiliated with financial planning in the world corresponding to the expectations of society.

Moving forward to get the certificate of the CFP, taking care of all places and making best use of career opportunities can lead to the top. Acquire the best certified CFP training and excel with bright future.

There is a battle

There is a battle, a tug of war, if you will, between savers and borrowers in this country.

Lament for savers

Savers ‘ side, the conditions are terrible. Interest rates on certificates of deposit (CDs) fell significantly at the point where the average rate for a 1 year CD is 0.55% and only 1.63% for a CD 5-y.

Think about that for a while … your money locked up for 5 years only 1.63% earning!

Other savings vehicles are struggling too. For example, a popular Fund that holds corporate bonds by Wells Fargo, AT & T, Wal-Mart and other American companies of blue chip has an average duration of 12 years and currently produces approximately 3.75%.

Which is 3.75% of interest expense. Assuming the tax rate is 33%, you’re left with an effective return, net of tax of 2.5% that my friend, is below the historical average of 3% inflation.

So while your bond investment is better than the Bank in cash and to some extent protects you against inflation, you still end up with 0.5% lower purchasing power every year.

So savers may not be too happy about this.

While borrowers rejoice

Borrowers have on the other hand, the time of their lives. Last week, the fixed-rate mortgage average 30 years hit the lowest level of 4.19%. The kicker here is that mortgage rates should really be more than 0.5% lower-3.8% range-based on their correlation with interest rates on Treasury bonds.

Rates are however unlikely to go much lower, so here’s a tip: If you’re in the market for refinancing, expected probably isn’t going to help a lot.

Also, my customers are borrowing millions to 2.15% to finance their activities.

Seems a little unfair

Without taking a moral position, it seems a little unfair that savers, who in some sense are the “good guys” creating wealth for their future capital, contributing to economic growth and saving for a rainy day, are punished for the actions of irresponsible greedy borrowers and lenders. Borrowers got in over their heads, do not take precautions and now am getting loan modifications and reductions on the money they need. Banks experienced huge losses due to bad loan practices and caused this drop in rates at ultra-low levels.

However, this kind of discussion doesn’t get us anywhere. What happened, happened-just or unjust.

So where do we go from here, and how to profit from all this?

What can borrowers

Take a look at your finances from a borrower’s perspective.

First: refinance your mortgage now if you can because interest rates probably aren’t going to fall much lower.

Second: shop, shop, shop for a better rate on your credit card. Borrowing costs are falling all around so why should pay the same old high rate credit card? Find banks that are hungry to lend you money as small institutions and credit unions and avoid mega-banks that have all the money they need.

Third: take a business loan if you need money. Banks are loosening up and make enough low-interest loans that are very interesting, despite the risk of slower business in this weak economy.

However, use common sense and good judgment as you take on more debt. Take the “good” debt that funds your house purchase or assets that appreciate in value. Stay away from taking on bad debt for asset devaluation can ill-afford such as a new car or boat. If you have to take the bad debt, both short term and pay very quickly.

What can savers

Now the hard part: finding deals as a saver.

First: try a longer-term CD that will adjust higher if rates go up. There is little worse than locking your money in a 5-year CD at 1.50% just to see prices rise 5% two years from now.

Second: consider buying bonds with maturities of 5 years or less. These bonds still yield more than CDs, but make sure you know what you are buying-if the company goes bankrupt, you could lose a good chunk of your investment “safe”.

Third: consider buying high dividend paying blue chip stocks. Warren Buffett recently said that stocks are cheaper than bonds now, and he is right. There are many solid companies out there whose dividend yields are in excess of 3%. For example, Altria currently has a dividend yield of 6% and a solid history of consistent dividend payments.